Writing software code is not supposed to be an enjoyable activity. Grueling, yes. Confusing and frustrating, yes. We never thought of setting up an IT firm before the discussion with Sameer Ahmed, Founder of RSA Capital whose inspiration and valuable guidance was the key reason behind the emergence of AMSoftBD. We picked clients who gave them the freedom to implement new ideas. Loads of it. And as a result, a philosophy was born. The philosophy which meant that they add “value” to everything they undertake. Not that other software development companies don’t do that, but we do it with a feeling that “every satisfied customer will be a customer forever” – and this saves them a lot of time and energy in generating new business.
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